How charities need to update their status

Earlier this week I gave a talk to about forty Action Aid staff members on social media, subtitled “does it mean we have to change our jobs?”

Thanks to Joanna Juber – the charity’s Digital Engagement Manager – for inviting me to speak on a range of topics I will be blogging about over the coming months. Fundamentally, how technological innovation has always¬†necessitated¬†institutional innovation and how charities need to learn to be agile (the technology won’t slow to their pace).

Here’s the link to the presentation on slideshare for those of you picking this up in your feed reader, with the caveat that one or two slides make less sense without the narrative.

On my way back to Somerset on the train, I read that E. L. Doctorow once said writing a novel is like “driving a car at night. You never see further than your headlights, but you can make the whole trip that way.”

It struck me that this is much like the journey we’re all making with social media. Charities need to learn to be agile enough to get into driver’s seat, and brave enough to take the wheel and move out of second gear. It’s going to be an interesting ride. Baggsy be the co-driver.

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11 Responses to How charities need to update their status

  1. Pingback: Laura’s Notebook | Technology for Non-profit Organisations, Social Media and Accessible Website Design » Blog Archive » What happens when an organisation chooses not to engage?

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