Category Archives: ideas
We get the return on social media we deserve
The so-called failures of social media to deliver are misplaced; rather they are the result of our own failure to commit – to sustain an online presence for more than a fleeting, one-night stand. Social media may fail to deliver … Continue reading
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How to start a movement
I just rediscovered this 3-minute TED talk Derek Sivers gave earlier this year. What struck me is how pertinent it is to a project I’m currently working on with the brilliant Anne McCrossan. (Did I say “project”? It’s actually far … Continue reading
Charity comms re-imagined #cc2020
Ben Matthews invited me to contribute to the CharityComms 2020 project, which he has announced today. The result is an insightful collaborative presentation… where key figures in charity communications have teamed up to produce a snapshot of the most significant … Continue reading
Putting your people at the heart of your social media strategy
This was the title of a talk I gave at the end of February and I think it is important, and frankly, worth repeating over and over. View on slideshare. It needs to be said that ‘digital’, and all the … Continue reading
‘Cause it’s Beth
Today is her Beth Kanter’s 53rd birthday and she is asking her trusted network to join her to raise funds for the Sharing Foundation, and help send some young people to school, where they belong. In Beth’s words… Many children … Continue reading
