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Category Archives: charities

Charity comms re-imagined #cc2020

Ben Matthews invited me to contribute to the CharityComms 2020 project, which he has announced today. The result is an insightful collaborative presentation…
where key figures in charity communications have teamed up to produce a snapshot of the most significant communications trends of the coming decade.
So, these are my five ‘future practice’ trends:

The term ‘social media’ [...]

Putting your people at the heart of your social media strategy

This was the title of a talk I gave at the end of February and I think it is important, and frankly, worth repeating over and over.

View on slideshare.
It needs to be said that ‘digital’, and all the new stuff that we call ‘social media’, isn’t really the point; relationships are the point. Same as [...]

Do you tweet out on a limb?

Do you work for a charity? Do you use Twitter?
I’ll put the question I posed in the title another way:
Do you ‘tweet’ ‘under the radar’… or seek management buy-in before you start?
This is one of the questions we’ll be asking on Thursday (the 24th), when it will be the turn of my friends at Breast [...]

How charities need to update their status

Earlier this week I gave a talk to about forty Action Aid staff members on social media, subtitled “does it mean we have to change our jobs?”
Thanks to Joanna Juber – the charity’s Digital Engagement Manager – for inviting me to speak on a range of topics I will be blogging about over the coming [...]