Target moments

I couldn’t help notice this exchange earlier this afternoon between Tony Wang (who manages the Twitter office in London) and Jamie Oliver. Must feel good to see people connect and discover common ground in the work that you do.

I bet charity:water is listening, too; they are very good at that sort of thing.

I was reminded of this next tweet I ‘collected’ last year. Just small talk; but most relationships start with small talk.

As Anne is fond of saying: it’s about creating target moments, far more than about target audiences.

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